MISUSE OF PERSONAL DATA IN PUBLIC OPINION POLLS - NEW EXAMPLES IN THE FORM OF INTERNET OF THINGS DEVICES AND APPLICATIONS

  • Vera Arežina
  • Nenad Spasojević
  • Aleksandar Peković
Keywords: analyze data, public opinion polls, data misuse, internet security, Internet of Things, devices and applications

Abstract

This paper will analyze the importance of quantitative and qualitative research, but also their impact on the security of citizens who participate in them. Although they are of great importance both for science and for commercial purposes, personal data collected through research can be misused. During the pandemic caused by the COVID-19 virus, there was a rapid growth of online research, due to restrictions on movement and gatherings. This method of data collection is an example of how additional interests can motivate researchers to misuse personal data of respondents in different ways.

Beside, much bigger problem can be created by Internet of Things applications and devices that collect and analyze data using their software. Therefore, this paper will also offer solutions to limit and prevent potential misuse of personal data of users of these applications and devices.

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Published
2021-11-26